Aaron Simpson

Endowment Effect – The Tendency to Prefer What We Already Own

Once investors conquer the hurdle of saving versus spending as I discussed in my previous behavioral finance article “Delayed Gratification,” they are then faced with the challenge of overcoming certain biases that can often hinder their long-term success. The behavioral bias I see affecting investment choices most at the beginning of a new client relationship …

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March 14, 2022 Hi everyone! After talking with Archer & Wally recently, they told me that I should continue their tradition of sharing life’s insights from my unique perspective. I see the world from a whopping two feet seven inches high, so it’s a little different from down here! Apparently, there are a lot of …

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Delayed Gratification – Why is it so hard to wait for what we want?

In the financial industry, the focus is frequently directed towards technical information – tax rates, stock valuations, price to earnings ratios, alpha, beta, etc. Obviously, these metrics are an integral part of building a well-rounded investment portfolio and financial plan. However, what isn’t discussed as often in the media or in general, is the behavioral …

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